Released on = August 20, 2007, 7:37 pm

Press Release Author = Bo Carpenter

Industry = Retail

Press Release Summary = It's the perfect online service for busy young couples who
are planning to marry. Through www.lewisjewelers.com, newly engage couples can build
their engagement rings online.

Imagine long days and tired feet from standing in dozens of jewelry stores looking
for the perfect ring. Or imagine the opposite -- shopping for the right wedding ring
without ever leaving the comfort of your couch.

Press Release Body = ANN ARBOR, MICH. - It's the perfect online service for busy
young couples who are planning to marry. Through www.lewisjewelers.com, newly engage
couples can build their engagement rings online.

Imagine long days and tired feet from standing in dozens of jewelry stores looking
for the perfect ring. Or imagine the opposite -- shopping for the right wedding ring
without ever leaving the comfort of your couch. Now Lewis Jewelers' free Bridal Ring
Builder online service takes users through various stages of building the perfect
engagement or bridal ring.

Along with the ring building service, the service provides information regarding on
how to compare diamonds to diamond value. It also shows various diamond sizes in
realistically portrayed on a virtual hand, as well as showing the various gem shapes
that can be incorporated into the ring's design.

Couples can also select: color, cut, clarity and weight, as well as price ranges and
ring setting. The Ring Builder also lets users compare diamonds before making the
final selection.

Once a user has selected a diamond, they can select a setting, including the type of
metal for the ring -- from 14 carat gold to platinum. The final step is putting the
ring together with the setting and, the biggest step -- the purchase, which can also
be done online.

Couples can pay for the ring through Lewis Jeweler's secure web site using most
major credit cards, wire transfers, and financing through Wells Fargo.

But the store cautions that once the ring is bought, it's becomes the responsibility
of the buyer, especially when it comes to improper sizing. Store experts recommend
that ring shoppers know the exact size of the ring finger prior to purchase, or they
can expect extra fees for resizing of a ring.

Lewis Jewelers also has a 30-day return policy if buyers are not satisfied, but
include a $150 restocking fee for all non-stock rings. But if everything is perfect,
buyers should consider Lewis' Free Lifetime Trade-Up plan that guarantees the full
trade in value of a diamond purchase toward a larger diamond worth 50% or more than
the original price, at any time the purchaser wishes. It would certainly make a nice
anniversary gift, for any year anniversary.

Bridal rings purchased at Lewis Jewelers are also cover by a Jewelry Protection Plan
that protects jewelry purchased at Lewis for two full years. This includes:
. Protection against manufacturer\'s defects. Turnaround time is approximately 14-21
days
. Protection against normal wear and tear.
. Guaranteed replacement. This plan will fix your covered jewelry as many times as
necessary to keep it \"like new\". If it can\'t be returned in the same condition as
when purchased, the plan will replace it, guaranteed.
Call Lewis Jeweler for more details regarding the Jewelry Protection Program.

Lewis Jewelers is distinguishable not only by reputation but also by its offering of
some of the world\'s finest jewelry designers. Lewis Jewelers is a family owned and
operated business with 20 full-time employees, including four master goldsmiths and
three graduate gemologists (graduates of the Gemological Institute of America
G.I.A).

Lewis Jewelers is proud to carry the full line of Pandora Jewelry
(www.pandorabraceletsusa.com). For more information, contact Lewis Jewelers at
877-88-LEWIS or visit www.lewisjewelers.com. Lewis Jewelers is located at 2000 West
Stadium Blvd in Ann Arbor, Michigan.


Web Site = http://www.pandorabraceletsusa.com

Contact Details = www.pandorabraceletsusa.com